This semester I took a social media marketing course and I learned a lot. This blog is going to inform you of 5 important factors that I took away from my social media class. The goal of this is to give you an idea on how to improve your personal brand on social media.
1) Feedly is Key
Having a RSS feed is crucial to your success with sharing content consistently that is valuable. If I did not have Feedly, finding content would be extremely difficult. Having multiple streams and feeds are critical to have a diverse selection of content for your network. Feedly creates your social sharing. Feedly creates value to your social network. Feedly is key for content.
2) Consistency is Crucial
Being consistent with your brand and social media makes the biggest impact on your network. I never understood why all our platforms needed to be consistent, but overtime that changed. I realized the impact it had on people who are looking for you and seeing you across multiple platforms. You are creating awareness of your brand by being consistent with your brand.
3) Planning is Important
Having a plan to what you are doing is one the biggest lessons I have learned on social media. If you don’t have a plan to what you are going to be sharing or writing, you are going to be very lost. Being lost is not fun, trust me I have been there and done that. Scheduling your content through a platform (Hootusite, Buffer) can save you so much time and keep you on track. Planning will make your life a billion times easier.
4) Focus Drives your Content
Everyone needs to start somewhere with something. If you don’t have a focus, it is hard to create an audience and have a track record of what you are attempting to accomplish. You never realize the importance of having your career focus on display, until you begin to network and engage with people who can make the difference in your social media experience. This was the case for myself. Once I focused on my career focus and my career focused content, my metrics skyrocketed. Focus is everything for social media.
5) Engagement is Growth
One of the biggest components to social media is engagement. This is no secret, but it is very undervalued. When I developed my personal brand, I would very rarely engage with my network, but once I began to engage I noticed my network activity grow. When you engage, overtime your following grows and your audience comes with you. You don’t notice the long-term effects of engagement, only the short-term. If you don’t engage with your network, you are missing the whole point of social media.
Final Thoughts
I hope you all enjoyed this blog post and took away something to help your personal branding on social media. Leave a comment on some social media tips you use every day that might could help someone else on their journey with social media. Please feel free to share, comment, and like this post. If you want more content, please subscribe to my blog via email to receive future
Sporting the Brand 